What is this subject about?
What will you be able to do after the completion of this course?
– Critically examine concepts and evolution of mobile marketing and their fit within the communications mix. The range may include but not be limited to hardware, software, service provision, supply, medium for advertising and communication.
– Examine the use of e-mail for a range of marketing applications and e-mail marketing issues. The range may include e-mail as a promotion tool, regular communications tool (e-newsletters), conversion tool (multistage e-mail), referral tool (viral marketing), research tool, customer support tool.
– Review successful cloud-based marketing systems and examine the fit of cloud in a current mobile marketing system.
– Apply e-mail marketing tactics for customer acquisition and customer retention.
– Evaluate the strategic effectiveness of a brand’s mobile marketing presence. Range mobile marketing tools may include but not limited to – mobile search, mobile web design, location-based promotions, mobile display ads, apps, mobile social media.
– Develop and evaluate a mobile marketing initiative for an existing brand to meet specific digital marketing objectives.
