Digital Marketing Overview
What is this course about? This course provides students with an overview of the digital marketing landscape including the role…
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Digital Marketing Strategy
What is this subject about?This course provides for students to synthesise learning acquired from all the classes in this programme…
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Digital Marketing Analytics
What is this subject about?This course examines the core principles of digital analytics including contemporary tools and related best practices.…
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E-mail & Mobile Marketing
What is this subject about? This course examines the fit of e-mail and mobile marketing within other marketing activities. It…
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Digital Content Marketing
What is this subject about?This course introduces students to the core principles of content marketing, the role of content marketing…
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Social Media Marketing
What is this subject about?Social Media Marketing examines the critical role of social media in overall marketing strategy and provides…
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Search Engine Marketing
What is this subject about?In the Search Engine Marketing & Optimisation (SEO and SEM) course you will examine the value…
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Digital Customer Behaviour
What is this subject about? Digital Customer Behaviour & Customer Relationship Management examines consumer behaviour theories and specially the nature…
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