What is this subject about?
This course introduces students to the core principles of content marketing, the role of content marketing in owned, paid and earned media, and content marketing tools and techniques. It examines types of strategic content, content marketing strategies, and provides for students to create content marketing channel plans against campaign briefs.
What will you be able to do after the completion of this course?
– Critically analyse the strategic implications of content marketing to meet business
objectives.
– Examine the role of content marketing in owned, paid and earned media.
– Evaluate the use of content marketing tools and techniques to create compelling content for a content campaign brief. The range includes but is not limited to – storytelling, blogs, digital copy, videos, gifs, etc.
– Critically examine various types of strategic content for a content campaign.
– Examine the elements of a successful content marketing strategy.
– Create a content marketing channel plan against organisational brief.
