What is this subject about?
In the Search Engine Marketing & Optimisation (SEO and SEM) course you will examine the value of search in digital marketing in reaching customers to meet diverse strategic objectives of businesses from building brands to facilitating sales.
Furthermore, you will be able to evaluate the landscape of search optimisation tools and techniques, which will help you develop an integrated search Marketing plan for business organisations.
What will you be able to do after the completion of this course?
– In this course, you will be able to critically analyse the relationship of Search engine marketing with the marketing objectives of business organisations.
– Also, you will examine the technological architecture for search engine optimisation and pay-per-click (PPC).
– Evaluate websites for search optimisation and effectiveness using common SEO, website key performance indicators and analytics.
– Apply keyword and competitor analysis for effective pay-per-click campaigns.
– Apply technical and analytical optimisation techniques and tactics for enhancing search engine rankings and higher conversion rates Range tools and techniques may include but are not limited to – on page and off page, landing pages, titles, metadata, URLs, tags. Page content, internal
linking.
– Furthermore, you could develop an integrated search marketing plan for SEO and PPC optimisation for a client website.
