What is this subject about?
Social Media Marketing examines the critical role of social media in overall marketing strategy and provides students with an in-depth knowledge of social media tools and techniques for consumer engagement and successful online campaigns.
What will you be able to do after the completion of this course?
– You will learn how to critically examine the shift in marketing communications and current social media trends and its role in overall marketing strategy
– You will also critically examine the social media activities of business organisations and contrast with best practice including relevant legislative, ethical and practical implications
– Additionally, we will teach you how to evaluate social media goals and strategies to achieve successful online campaigns
– You will also learn how to analyse principles of consumer and social psychology to engage consumers across various networks
– You will learn how to apply social media platforms to influence consumers and maintain online brand equity
– Finally, you will know how to integrate use of social media into a business and marketing plan including measurement tools, services, and metrics
